Pre-framing 101
In business, the way you begin a conversation often determines how the rest of it unfolds. This is where pre-framing comes in — setting the stage before diving into details.
When speaking with potential or existing clients, pre-framing means giving them clarity about what to expect, the value they’ll receive, and how your service or product aligns with their goals.
For example, starting with:
“In our conversation today, I’ll walk you through how we help businesses save time and increase revenue by streamlining operations.”
This does two things:
- Builds Trust: Clients feel reassured that the conversation has structure and purpose.
- Guides Perspective: Instead of guessing, the client listens with your intended outcome in mind.
Pre-framing is not about controlling; it’s about guiding. It positions you as a professional who respects their time and provides direction, which makes it easier for clients to engage and commit.
At W.I. Business Consulting, we teach businesses to use pre-framing not only to open conversations but also to set expectations for long-term success. With clear communication from the start, your clients will better understand the value you bring, making partnerships smoother and more productive.
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