Spread Your Wings and Fly
When we think about movement, one truth is universal: there’s no motion without resistance.
- A car can’t drive without friction against the road.
- A bird needs air resistance to fly.
- Muscles can’t grow without weight.
In the same way, money doesn’t move without opposition.
What Is Opposition for Money?
Opposition, in business terms, is the tension between two points:
- Problem vs. Solution → Clients spend when a need is solved.
- Demand vs. Supply → Markets exist where someone wants and someone provides.
- Risk vs. Reward → Investments move when the reward outweighs the uncertainty.
- Value vs. Cost → Purchases happen when the value exceeds the price.
Opposition is not an obstacle — it’s the very condition that makes money flow.
The Business Lesson
As an entrepreneur, your role isn’t to avoid opposition. It’s to identify it, embrace it, and position yourself as the bridge.
Ask yourself:
- What’s the real friction my clients are experiencing?
- Where’s the gap between their current reality and desired outcome?
- How can I create value so undeniable that money naturally flows my way?
When you frame money this way, you stop chasing it. Instead, you become the channel through which it moves.
Final Thought
Money moves the way everything else moves — through resistance. The businesses that thrive are the ones that don’t run from opposition, but use it as leverage to create momentum.
At W.I. Business Consulting, we help entrepreneurs understand these dynamics and build strategies that turn resistance into revenue.
W.I. Business Consulting 